Tesco brings ‘virtual grocery stores’ to the UK

Tesco is trialling a “virtual grocery store” in the UK where customers can order products with their smartphones from interactive billboards in public spaces. It follows a successful trial of the concept in South Korea. An electronic billboard displays shelves stocked with products, each with their own barcode. Using Tesco’s dedicated phone app, a customer can scan the barcode, add it to their basket, and then choose a delivery time of their choosing. Read the full story at Wired UK.