Tesco is trialling a “virtual grocery store” in the UK where customers can order products with their smartphones from interactive billboards in public spaces. It follows a successful trial of the concept in South Korea. An electronic billboard displays shelves stocked with products, each with their own barcode. Using Tesco’s dedicated phone app, a customer can scan the barcode, add it to their basket, and then choose a delivery time of their choosing. Read the full story at Wired UK.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.