Hundreds of thousands of developers know that building apps that rely on the Facebook or Twitter platforms comes at a risk—at any time, the companies can change their access rules or launch a competing feature. The risk is often worth the built-in audience and data from millions of users. Just look at how Zynga grew. Lately, though, as both Twitter and Facebook strain to bring in more revenue and threaten to tighten their platform rules or alter their features to this end, the perennial uncertainty is worsening.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.