When Louis-Philippe Morency was teaching his first course in analyzing human behavior at University of Southern California, he was scrounging to find good videos of people talking to each other and expressing their opinions. Then he had a lightbulb moment: YouTube. Suddenly “millions of examples” of individuals opining on topics ranging from beauty creams to baseball were available to analyze–for free. Forget stilted focus-group sessions. “What is really amazing is all these people are talking straight to the camera with limited background noise and describing how they feel and what they like,” he explains. Read the full story at Fast Company.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.