Google’s ingenious marketing and creative departments — the folks who tirelessly reinvent the company’s logo in the form of “doodles” (and by so doing seem to have taken branding to a whole new realm) — have produced a new and equally irresistible gimmick. This time around, as noticed by AllThingsD’s Mike Isaac, it’s a change to the Google home page’s iconic “I’m Feeling Lucky” button. When you mouse-over the button, it “spins” like the display on a slot machine and stops on any one of several “I’m Feeling…” phrases, among them: I’m Feeling Doodley, I’m Feeling Stellar, I’m Feeling Puzzled, and I’m Feeling Artistic. Read the full story at CNET.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.