Here’s a win for you, TV guys: Google is giving up on your business. The search giant is shutting down Google TV Ads, its attempt to create an online marketplace for traditional TV spots. The idea was Google could make ad buying more efficient and Googley, but buyers, programmers and distributors never embraced the notion. Google sank five years into the project, and eventually boasted that it could reach 42 million households, including agreements with distributors like Verizon and DirecTV. That’s close to half of the pay TV universe, but it’s hard to find evidence that the program really got traction. Read the full story at All Things D.