Google Pulls the Plug on Its TV Ads Business


Here’s a win for you, TV guys: Google is giving up on your business. The search giant is shutting down Google TV Ads, its attempt to create an online marketplace for traditional TV spots. The idea was Google could make ad buying more efficient and Googley, but buyers, programmers and distributors never embraced the notion. Google sank five years into the project, and eventually boasted that it could reach 42 million households, including agreements with distributors like Verizon and DirecTV. That’s close to half of the pay TV universe, but it’s hard to find evidence that the program really got traction. Read the full story at All Things D.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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