Google is opening up more channels for fielding copyright complaints about YouTube videos, thanks to a change in how the company monitors Digital Millennium Copyright Act (DMCA) takedown requests via web search. Friday, Google announced it is tweaking its web search to take into account the number of DMCA takedown notices a website has received. These notices are used to tell a website copyrighted material owned by another party is being used somewhere on the site and that the copyright owner would like it taken off. Read the full story at VentureBeat.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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