Before ebooks became common, handing out free copies of a new tome was expensive. Each had to be printed and shipped, often with a nice handwritten note from the publicist inside (I love those). These days, everyone can afford to share their book, as the marginal cost of distributing a book in digital form is zero. Thus, it’s more than possible to now experiment with free books as a promotional tool for both the free title, for books in its series, and for an author’s larger collection of work. Buy one book by Author I Scool, and you might pick up another, if you liked it. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.


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