Apple has apparently removed videos of its series of three divisive “Genius” ads from both its website and its YouTube channel. The move, first noticed by MacRumors, suggests that Apple wasn’t happy with the overall reaction to the ads, which was largely critical of the fact that the ads appeared to paint Mac users as “clueless.” The series of “Genius” ads, which premiered during the opening ceremonies of the 2012 Summer Olympics, featured Mac users caught in ostensibly “emergency” situations, like putting together a Keynote presentation before a plane lands. Read the full story at ARS Technica.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.