Tablets vs Books
Tablets vs Books
Tablets vs Books

Paper-based books aren’t in any danger of becoming vinyl record-style novelties anytime soon, but Gartner says that they’re increasingly being read less frequently in favor of digital books read on tablets. Gartner analyst Carolina Milanesi says that a new survey conducted by her firm shows that “more than 50 percent of media tablet owners prefer to read news, magazines and books on screen, rather than on paper.” To break it down survey, she explained that “one in three respondents used their media tablets to read a book, compared with 13% for mobile PCs, and 7% for mobile phones.” Gartner analyst Meike Escherich says that despite the success of tablets as media consumption devices it’s unlikely that paper will go away anytime soon, although she did say that “it is clear that the ‘less-paper model’ is the new reality.” Read the full story at Boy Genius Report.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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