Sure, the 2012 Olympics may be gearing up for HD, 3D and even Super Hi-Vision broadcasts, but that doesn’t mean still photography has lost its appeal. In fact, Reuters photographers Fabrizio Bensch and Pawel Kopczynski are taking Olympic photography to the next level, perching remote-controlled camera rigs in stadium rafters. The system, which the duo has been developing since 2009, can turn, adjust focus and receive commands wirelessly. Once stills are snapped, they’re sent to an editing system and then off to distribution. The team is spending more than 12 hours a day installing the cams at different Olympic venues before the games kick off on July 27th. In the meantime, you can sprint to the source for photos of the setup.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.