Since it first debuted its new Surface tablet, Microsoft has insisted that the device will not alienate its longtime PC manufacturing partners. The party line: By developing internally the tablet it evidently didn’t trust its partners to build, Microsoft isn’t stepping between them and their customers, it’s simply providing a reference design meant to guide their development process. As Microsoft CEO Steve Ballmer told attendees of the company’s recent Worldwide Partner Conference, “Surface is just a design point. It will have a distinct place in what’s a broad Windows ecosystem. Read the full story at All Things D.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.