Ever since the first ancient Greek chipped away at a lump of stone to give it the smooth, aerodynamic properties of a discus, sportsmen and engineers have been looking at ways to enhance performance – while some of those denied medals have been crying foul. A new report from the Institute of Mechanical Engineers suggests that technological innovation is now an integral part of sport at the highest level, and that Olympic competition is not just about who is fastest – but whose kit is smartest. Many of Britain’s Olympic athletes will have had clothes and helmets individually designed for them following a full body scan to establish exactly what contour will give them the most aerodynamic shape. Read the full story at The Guardian.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.