Atari blew it. At the start of the eighties, the manufacturer of the world’s best-selling console allowed its market to be flooded with mediocre games, published by reckless and cynical third-parties. Meanwhile, the company over-hyped and over-manufacturered its own monstrosities, the likes of ET and the awful VCS conversion of Pac-Man produced in their multi-millions. Then in 1983, amid other contributing factors, the console industry collapsed. And now, just as the economy is beginning to resemble the mess of the early ’80s, so is the console business. It is an age of hubris and panic. Read the full story at The Guardian.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousHow A Gaming Guru Is Powering Up The New Social Philanthropy NextBest Buy Reveals a Slimmer Apple-like Store and More Staff Cuts

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.