Amazon buys 3D mapping startup UpNext


It looks like Amazon is building up its presence in the mapping business. The tech giant today closed a deal to acquire 3D mapping startup UpNext. For Amazon, which doesn’t have a mapping service of its own, the acquisition seems to mark a move into new territory. To access maps on the Kindle Fire, users must download third-party Android apps or access online mapping services through the browser. The Kindle Fire doesn’t currently include a GPS radio but the UpNext acquisition, which would help Amazon offer native mapping capabilities, potentially points to a more robust Kindle Fire in the future, as well as an Amazon smartphone. Read the full story at GigaOM.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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