Eager to define itself as a major entertainment player, YouTube is exploring charging subscriptions for cable content, the company’s chief said on Thursday. Google, which has already pledged $100 million to create a slew of premium video channels on YouTube is exploring the idea of charging subsciptions for cable network providers that are looking for syndication outside of traditional cable service operators. Salar Kamangar, Google svp of YouTube and video, told Reuters that YouTube could be a venue for cable networks with small audiences that want to offer their content on an a la carte basis. Read the full story at Mashable.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.