Eager to define itself as a major entertainment player, YouTube is exploring charging subscriptions for cable content, the company’s chief said on Thursday. Google, which has already pledged $100 million to create a slew of premium video channels on YouTube is exploring the idea of charging subsciptions for cable network providers that are looking for syndication outside of traditional cable service operators. Salar Kamangar, Google svp of YouTube and video, told Reuters that YouTube could be a venue for cable networks with small audiences that want to offer their content on an a la carte basis. Read the full story at Mashable.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.