There is an abundance of online resources dedicated to helping women find fashion tips and inspiration, everything from blogs to services like Pinterest and Fancy. But getting location-based, Yelp-like information on fashion goods you can buy in your neighborhood isn’t so easy. That’s the gap that Snapette is trying to fill. The New York company, a 500 Startups alum, launched last August with a sort of Pinterest for the real world model, letting users share pictures of local products, which fellow users can discover nearby. But, now, with its latest iPhone app launching Wednesday, the service is becoming more of a resource for local merchants and brands, who can use Snapette to alert users to products they might like. Read the full story at Giga OM.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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