Netflix’s algorithms for recommending movies to customers might not be perfect, but it isn’t for lack of trying. As Netflix Senior Data Scientist Mohammad Sabah described at the Hadoop Summit on Wednesday, the company is capturing and analyzing an incredible amount of data to try and figure out what you want to watch next. It’s important work: already, Sabah said, 75 percent of users select movies based on the company’s recommendations, and Netflix wants to make that number even higher. Read the full story at GigaOM.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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