Nielsen Mobile Insights’ latest statistics are in — and would you look at that. It’s the rise of smartphone owners crossing paths with the decline of those still clinging to their feature-focused devices. According to its latest Smartphone Penetration report, through February 2012, 49.7 percent of US mobile phone owners now sport the “smarter” types (up from only 36 percent a year ago). On a unsurprising note, Nielsen also found that two-thirds of mobile phone buyers in the last three months purchased smartphones over dumbphones.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.