According to a report by the Financial Times, Facebook plans to bring sponsored story advertisements to its mobile apps. Almost half of Facebook’s users access the site from a mobile device and monetizing its apps was only a matter of time. The update is expected to launch before Facebook officially goes public in early March. Read the full article at FinancialTimes.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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