Google got caught paying bloggers to post articles, links and videos that endorse the use of the Chrome web browser. The company has strict policies against paid endorsements that are made to look like original content, intended on tricking users into thinking they’re genuine. Consequently, Google will purposefully lower the rank that Chrome shows up in its search engine for at least 60 days.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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