Google got caught paying bloggers to post articles, links and videos that endorse the use of the Chrome web browser. The company has strict policies against paid endorsements that are made to look like original content, intended on tricking users into thinking they’re genuine. Consequently, Google will purposefully lower the rank that Chrome shows up in its search engine for at least 60 days.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.