Visa Looks to Make Cards Counterfeit-Proof


Visa is trying to move towards new card technology where embedded computer chips make it nearly impossible to counterfeit. The hard part is convincing merchants to install the more secure card readers. Security has a cost, but no one wants to pay for it. Read the full article at

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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