IBM Tries to Predict Traffic


IBM is working on smartphone technology that could help alleviate your commute. Its Traffic Prediction Tool analyzes real-time data from traffic sensors and predicts commuter behavior so you don’t have to. IBM is currently testing the software with the California Department of Transportation. Read the full article at

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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