Google is undercutting Apple’s subscription platform by offering the One Pass billing system that will offer publishers 90% of the sales. Apple’s App store takes 30% from publishers, which has caused many to not use the service. Google One Pass will be available soon and utilizes Google Checkout for payments. The overwhelming use of smartphones will require a massive overhaul of the current network if it is to continue this growth. Read the full article at USAToday.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.