Both Google Chrome and Mozilla Firefox will include “do not track” preferences that allow users to opt-out of advertising. Google’s opt-out program works with 50 advertising companies that chose to self-regulate; Mozilla has created an HTTP header that will alert websites of the opt-out status. The changes come shortly after the FCC’s recent push for better “do not track” options. Read the full article at gigaom.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.
Subscribe