Both Google Chrome and Mozilla Firefox will include “do not track” preferences that allow users to opt-out of advertising. Google’s opt-out program works with 50 advertising companies that chose to self-regulate; Mozilla has created an HTTP header that will alert websites of the opt-out status. The changes come shortly after the FCC’s recent push for better “do not track” options. Read the full article at gigaom.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.