Shelly Palmer Radio Report – December 21, 2010

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First up, Facebook is working to help retailers sell their wares through the social networking site. This attempt at social shopping hopes to add value for consumers by allowing them to ask for advice and product reviews from their friends. Will Facebook be successful at getting people to buy things in-between wall posts? In other news, Google’s web application PowerMeter helps you keep track of your energy consumption. You can hook a device to your power meter that records your usage and transmits the data to Google over Wi-Fi. Although the necessary devices will run you around $230, this nifty web app can save you some serious money. And finally, satellite television provider DirecTV plans to release commercials targeted at you!  The system decides what ads are most appealing based on viewing habits and provides an appropriate commercial. This technology has been long asked for by advertisers, but is it what the viewers have been looking for?

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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