Facebook Leveraging Users for E-Commerce


Facebook is working with over twenty companies to help retailers sell their wares through the social networking site. This attempt at social shopping hopes to add value for consumers by allowing them to ask for advice and product reviews from their friends. Will Facebook be successful at getting people to buy things in-between wall posts?

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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