When The Gap clothing company attempted to update its 20-year-old logo, angry customers bombarded the company on Facebook and other online platforms to voice their dislike for the new logo. The Gap responded by encouraging users to develop a new logo, but had no success there either. As a result of the Internet outcry, The Gap has decided to stick with its original logo.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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