When The Gap clothing company attempted to update its 20-year-old logo, angry customers bombarded the company on Facebook and other online platforms to voice their dislike for the new logo. The Gap responded by encouraging users to develop a new logo, but had no success there either. As a result of the Internet outcry, The Gap has decided to stick with its original logo.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.