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President-elect Barack Obama announced that broadband availability would be a major part of his public works project. In a video distributed over the Internet, Obama declared “It is unacceptable that the United States ranks 15th in the world in broadband adoption. Here in the country that invented the Internet, every child should have the chance to get online and they’ll get that chance when I’m President.”

According to Nielsen, 2008 was a monumental ratings year for sports programming. The stats are attributed to the Beijing Olympics taking the most watched global event (4.7 billion viewers), the Giants-Patriots Super Bowl taking in the highest Super Bowl ratings ever (97.5 million viewers), as well as the highest rated Monday Night Football ever (Cowboys-Eagles, 18.6 million viewers). Nielsen also noted that sports ratings were 20% higher in homes with HD-TV sets, marking how technology can make a significant impact on viewer’s watching habits.

Bloomberg is reporting that Walmart will begin selling Apple’s iPhone before the end of 2008. Representatives at California branches of Walmart said that the store will sell 2 models, one of which may be a discounted 4-gb iPhone that may retail for $99. While the iPhone is not expected to hit Walmart shelves until after Christmas, the deal is notable for bringing the smart phone to a new consumer demographic.

Dell and Microsoft are in talks to change the default search engine on Internet Explorer from Google to Microsoft’s Live Search. If a deal is made it would be a great advantage for Microsoft, who is desperately trying to revamp its online image and increase its search revenue. Since 2006, all Dell computers have come with Google as the default search engine on Internet Explorer.

Plus, today’s consulting question, “Tribune is going bankrupt, the Times is in trouble, is this the end of newspapers?” Shelly has the answer on today’s MediaBytes.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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