If you are having trouble viewing our video player, check out MediaBytes on YouTube.

Read Shelly’s commentary “How Technology Is Costing Companies Millions . . . Maybe Billions” on the blog.

Watch Shelly’s commentary on NBC’s (NYSE: GE) Olympic numbers for Broadband and Mobile.

BUSINESS WEEK (NYSE: MHP) is set to bring topic pages to the web. Dubbed Business Exchange, the new site will serve as an aggregator of unique content from blogs and competing web sites, as well user-generated content. Combining elements of social networks, wiki’s, web aggregators and blogs, Business Exchange’s experiment with content aggregation could change the way major publications communicate.

The FCC is getting closer to making a decision on the future of white space. The spectrum, described by GOOGLE (NASD: GOOG) CEO Eric Schmidt as “Wi-Fi on steroids”, will become available after the transition to digital television on February 18th, 2009 and could signal the beginning of a new era in mobile technologies. Of course, white space has had its naysayers, the Broadcast industry, who is adamant that use of the spectrum will compromise its ability to communicate quality programming.

According to the PEW RESEARCH CENTER, Television is still the leading source of news in America. While newspaper numbers continue to decline and online numbers increase, television news ratings have remained rather steady. The Pew Center’s research also shows that more users are integrating the internet with traditional media sources, for a more comprehensive experience.

NBCU (NYSE: GE) is set to release a web-only show featuring Rosario Dawson today. While web only shows are nothing new, “Gemini Division” is a prime example of a studio utilizing a Hollywood budget ($2 million for 50 webisodes), a Hollywood star (Dawson) and a major backer (NBCU). “Gemini Division”, which will air on NBC.com, also has the backing of CISCO, INTEL, MICROSOFT and UPS, some of which were written into the show.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



PreviousHow Technology Is Costing Companies Millions . . . Maybe Billions NextPandora Is On Its Last Limb: MediaBytes with Shelly Palmer August 19, 2008

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.