YouTube

YouTube has announced that "based on experiment results, we’re moving forward with making the public dislike count private across YouTube." Continue Reading →

Shelly Palmer talks through the steps required to cut the cord so you can take advantage of all of today's best streaming video with Kerry Drew and Bianca Peters on Fox 5 New York's Good Day. Original Airdate: January 21, 2020 Continue Reading →

You want to cut the cord. You want to take advantage of this brave new video world. You are excited about all the new shows. Just how many video streaming services do you need to pay for? What is on each? Which is best for you? How do you make sense of the streaming universe? Once you get over Streaming Sticker Shock, you’ll want to develop your streaming service strategy, and here’s how to think about it. Continue Reading →

Apple, Disney, WarnerMedia, and just about everyone who can configure a streaming server is getting into the direct-to-consumer (DTC) content business. In a couple of weeks, you’ll have so many options to pay for content à la carte, you won’t really know where to start. Wondering what all this will cost? Forget your calculator, you’re going to need a spreadsheet. Continue Reading →

An invitation to walk in the Labor Day Parade got me thinking about labor law as an alternative path to meaningful data privacy regulation. Think about this… Continue Reading →

They say that if you ask the wrong question, you are guaranteed to get the wrong answer. Asked as, “Can YouTube ever be brand safe?” the answer is no. There is no possible way to make YouTube, or any environment that relies so heavily on user-generated content (UGC), 100 percent brand safe. Asked as, “Is YouTube safe for my brand?” is a better question, and it is the proper lens for any serious marketing discussion. Continue Reading →

Shelly Palmer and Richard Quest discuss the race to 5G domination, major brands pulling ad's from YouTube, and Nike's share descent on CNN’s Quest Means Business. Original Airdate: February 21, 2019 Continue Reading →

Courtesy of Black Friday/Cyber Monday pricing, I am the proud owner of a brand new, top-of-the-line 82” Samsung 4K TV set. It is huge, awesome, and amazing. The picture quality is breathtaking. You just run out of superlatives when trying to describe the viewing experience. There’s only one problem. The best 4K content is only available over-the-top (OTT). Regular TV viewers (cable TV customers and antenna users) are simply out of luck. Continue Reading →

Tech expert, Shelly Palmer speaks with Sukanya Krishnan and Jennifer Lahmers on Fox 5 about the steps Facebook users can take to protect their data on Facebook. Original Airdate: April 10, 2018 Continue Reading →

FANG (Facebook, Amazon, Netflix, Google/YouTube) is about to take a huge bite out of traditional network TV (ABC, NBC, CBS, and Fox), and the media business will never be the same. Continue Reading →