Online Video Ads
In 2007, Millward Brown undertook the first industry-wide study of consumer-controlled, ad-supported video content. Dubbed the C-TV study, it concluded that, in terms of ad recall, online video advertising was substantially more effective than TV advertising. This year, in a major collaborative neuroscience study with VEVO, the prominent music-video channel, UM wanted to revisit that Continue Reading →
[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/121203_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] iTunes 11, the newest version of Apple’s media player, launched late last week to a widespread positive reaction. What’s so special about it? It runs much quicker and smoother than ever before. If you’ve used iTunes in the past, you know how much of a processor hog Continue Reading →
Music
Cloud storage has transformed the way digital music collectors access their media. But with so many competing hosting services, which should you choose? How about: All of them. Here’s how to sync your music collection throughout the cloud. iTunes: Apple’s supplemented its ubiquitous media management program in 2011 with iCloud, a 20,000 track music locker. Continue Reading →

Griffin Technologies

Griffin
Griffin sells cool stuff, and lots of it — like the app-controlled, HELO TC Assault helicopter.  While you here, check out the Beacon, which turns your phone into one of the most powerful, easiest-to-use universal remote ever. Powered by Dijit, the Beacon lets your phone or tablet control everything in your home entertainment system without Continue Reading →
AC/DC
The digital music world is a bit louder Monday morning. AC/DC, the Australian hard rock band whose heavy metal thunder has never been available for legal download, has stepped into the 21st century and released its music through iTunes, the band announced Monday morning. After years of stubbornly arguing that iTunes was, in the words Continue Reading →
Google Music
Google Play Music unveiled the latest version of its app, adding gapless audio playback and automatic “instant mixes.” The app, which lets users store and listen to music online, is currently in v4.4.811H. Users can now enjoy smooth, uninterrupted playback of tracks on devices with Android 4.1 (Jelly Bean) or later, auto-generated instant mixes based Continue Reading →