In 2007, Millward Brown undertook the first industry-wide study of consumer-controlled, ad-supported video content. Dubbed the C-TV study, it concluded that, in terms of ad recall, online video advertising was substantially more effective than TV advertising. This year, in a major collaborative neuroscience study with VEVO, the prominent music-video channel, UM wanted to revisit that Continue Reading →
Music
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[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/121203_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] iTunes 11, the newest version of Apple’s media player, launched late last week to a widespread positive reaction. What’s so special about it? It runs much quicker and smoother than ever before. If you’ve used iTunes in the past, you know how much of a processor hog Continue Reading →
Cloud storage has transformed the way digital music collectors access their media. But with so many competing hosting services, which should you choose? How about: All of them. Here’s how to sync your music collection throughout the cloud. iTunes: Apple’s supplemented its ubiquitous media management program in 2011 with iCloud, a 20,000 track music locker. Continue Reading →
Apple has been rumored to be prepping a streaming radio service for more than a year now, and according to a number of recent reports it looks like 2013 will finally see the company’s Pandora competitor become a reality. BTIG analyst Richard Greenfield on Friday issued a note clarifying that Apple’s streaming radio service — Continue Reading →
In 1996, people in the U.S. bought about 2.3 albums per year. Today, thanks to services like Spotify and Rdio, some of us listen to that many albums a day. Last-minute concert ticket app WillCall wants to make live music just as accessible. This week it released version 1.5 of its iOS app, which delivers Continue Reading →
Griffin sells cool stuff, and lots of it — like the app-controlled, HELO TC Assault helicopter. While you here, check out the Beacon, which turns your phone into one of the most powerful, easiest-to-use universal remote ever. Powered by Dijit, the Beacon lets your phone or tablet control everything in your home entertainment system without Continue Reading →
Facebook and Apple deepened their alliance on Monday, as Facebook Gifts is starting to sell iTunes digital gift certificates. Upon purchase, Facebook users can suggest what music, video, or apps their friends should spend their $10, $15, $25, or $50 credit on. By adding one of the world’s most popular presents to its Gifts store, Continue Reading →
The digital music world is a bit louder Monday morning. AC/DC, the Australian hard rock band whose heavy metal thunder has never been available for legal download, has stepped into the 21st century and released its music through iTunes, the band announced Monday morning. After years of stubbornly arguing that iTunes was, in the words Continue Reading →
If you’ve been looking for a way to stream Spotify tracks without having to use the standalone app, that day may come sooner than later: Spotify has confirmed with us that they have begun testing the feature with a small audience. A web-based version of Spotify has been a rumor for awhile now, and rumblings Continue Reading →
Google Play Music unveiled the latest version of its app, adding gapless audio playback and automatic “instant mixes.” The app, which lets users store and listen to music online, is currently in v4.4.811H. Users can now enjoy smooth, uninterrupted playback of tracks on devices with Android 4.1 (Jelly Bean) or later, auto-generated instant mixes based Continue Reading →