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THE TELEVISION BUREAU OF ADVERTISING announced that ePort is set to launch this November. ePort is the open-standard electronic exchange for buyers and sellers of TV spots, supported by CBS Television Stations, E.W. Scripps, Gannett Broadcasting, NBCU Stations, and several other broadcasters. The full suite of online transactions will be available in March 2008. FACEBOOK Continue Reading →

VIDMETRIX has launched its own multi-site video uploader. The tool will allow video publishers to automatically distribute their content to seven video-sharing sites: YouTube, MySpace, Metacafe, Google, Yahoo, Revver, and Veoh. Tubemogul, which announced a multi-site uploader last week, is adding 3 new distribution sites to its service today, bringing its total reach to 9 Continue Reading →

AOL will purchase TACODA, the online behavioral-targeting ad firm. Tacoda serves ads to 4,000 websites, reaching approximately 125 Million people. AOL is reportedly paying between $200 million and $300 million for the acquisition. CROWN CASTLE has pulled the plug on Modeo, its DVB-H mobile TV service. Modeo began trials earlier this year in New York, Continue Reading →

VERIZON is partnering with VEOH to bring user-generated clips to cellphones, FiOS TVs, and Verizon’s broadband site. In exchange, Verizon will advertise on VeohTV, the planned online video aggregator. A Veoh channel will launch on Verizon’s V-Cast sometime this week. THE NHL has signed a deal with NEULION to stream live, ad-free games over the Continue Reading →

REVVER will begin testing a new ad model. The site currently offers a clickable billboard at the end of videos. However, this month it will experiment with pre- and post-roll video ads for the first time. As with the billboard model, content creators will share ad revenue 50/50 with Revver. CHARTER COMMUNICATIONS has revamped the Continue Reading →

Click for Today’s MediaBytes Video THE ASSOCIATION FOR DOWNLOADABLE MEDIA launches today. The new trade group brings together 15 companies involved in the world of digital distribution, and aims to standardize ad content and measurement in downloadable digital media. Founding members include Apple, Nielsen, and National Public Radio. The trade group will focus on monetizing Continue Reading →

When was the last time you went into a Best Buy and asked to see their Radio Department? That brilliant, but rhetorical, question was posed by Larry Rosin, co-founder and president of Edison Media Research at a Bill Sobel breakfast entitled, “The Future of Radio: 2007 and Beyond.” Larry was responding to a question about Continue Reading →

 TUBEMOGUL, a video analytics company, has conducted a fascinating study of video sites to determine how viewers are counted. YouTube, Yahoo Video, and Metacafe were found to have strict counting requirements – generally requiring long views, and often ignoring multiple views from the same computer. AOL, MySpace, and Revver were found to have much Continue Reading →

BLINKX is planning to launch a new online video ad platform. The system is called AdHoc, and it will use audio recognition to place targeted ads inside and next to online video. AdHoc is expected to be announced on Monday. VERIZON‘s FiOS TV service will fail to comply with the FCC mandate to offer CableCARD-ready Continue Reading →

APPLE issued two YOUTUBE announcements yesterday. AppleTV’s were sent a software update that added YouTube functionality, and the forthcoming iPhone will feature a special Apple-designed YouTube application. YouTube is re-encoding its entire video library in the H.264 format to reduce battery usage on the iPhone and other mobile devices. 10,000 videos will be ready in Continue Reading →