Facebook has been under relentless attack since the Cambridge Analytica scandal in early 2018. Broadcasters and news publishers have declared open season on Mark Zuckerberg, Sheryl Sandberg, and other senior executives at the company. And while not quite ubiquitous, #deletefacebook pops up every time there’s a story about data privacy. The EU has fined them, the US is trying to figure out how to regulate them, and the notion that free services should be absolutely free (as opposed to checking a box on a terms and conditions page that allows the free service to use your data as payment) is gaining traction. Whether or not Facebook deserves the scrutiny it is under is a great topic for another article. Today, I want to have a look at alternatives. If you don’t like Facebook, what might work for you? Is the time right for the reemergence of focused social networks? Continue Reading →
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They say that if you ask the wrong question, you are guaranteed to get the wrong answer. Asked as, “Can YouTube ever be brand safe?” the answer is no. There is no possible way to make YouTube, or any environment that relies so heavily on user-generated content (UGC), 100 percent brand safe. Asked as, “Is YouTube safe for my brand?” is a better question, and it is the proper lens for any serious marketing discussion. Continue Reading →
Shelly Palmer speaks about how to leverage emerging technologies at the UFI Global CEO Summit on February 1, 2019 in London. Continue Reading →
Shelly Palmer sits down with Carolyn Everson, VP Global Marketing Solutions, Facebook to discuss data privacy and trust at CES 2019 in Las Vegas. Continue Reading →
Nike’s tenet “Believe in something. Even if it means sacrificing everything.” is inspirational. While some are applauding Nike for standing up for what it believes, others (who disagree with Nike on this issue) find themselves torn between their love of the brand and their own beliefs. Continue Reading →
On May 25, a new law called the General Data Protection Regulation (GDPR) is going into effect in the European Union. The law was created to protect EU citizens from potential abuses, like the recent Cambridge Analytica scandal. Wondering how this will change your world? Here are 5 things you should know. Continue Reading →
Shelly Palmer speaks about digital transformation, AI and blockchain, and "What You Believe" at the AdAge Next Conference November 15, 2017 in NYC. Continue Reading →
We deal with procurement departments everyday. It's a fact of modern day corporate life. But this week, I've had to respond to so many RFPs asking for "blue disco balls," (my metaphoric name for a specific kind of middle management error that most vendors, suppliers and even solutions providers love most), I'm thinking about hanging one over my desk. What is a “blue disco ball?” Here's a story I wrote last year about every senior executive’s worst nightmare and every vendor’s holiday bonus all rolled into a budget-busting good time. Continue Reading →
Can you really win a Twitter or Facebook war? Yes, you can! Here, for your cyber-pugilistic pleasure, is a strategic primer that will make you invincible. Continue Reading →
Shelly Palmer talks about Tostitos alcohol-sensing bag and its embedded near-field communications (NFC) chip that you can tap with your phone to call and Uber (if you're too drunk to drive) on Fox 5 with Teresa Priolo and Antwan Lewis. Original Airdate: January 31, 2017 Continue Reading →