Advertising

If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →

Bubbling around $5.6 million per unit, a Super Bowl commercial is about the most money you can spend on 30 seconds of airtime, and for good reason -- it's worth it. Continue Reading →

The word "hoax" has come into sharp focus recently and it has caused more than a few of my friends and colleagues to assert that the mainstream news media is "rigged." This is not a new subject, but it is newly relevant because of the current political climate. I'm not going to defend the MSM. But I am happy to explain why a certain famous media critic likes to say, "The media is rigged. Big League." Continue Reading →

Peloton (the exercise bike company) watched $942 million in market value ride into the sunset in a single day. The value destruction was due to its controversial holiday commercial. The internet didn't like it. But... did the punishment fit the crime? Is this result an unfortunate outlier, or are there lessons to be learned? Continue Reading →

Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore. Continue Reading →

Shelly Palmer and Richard Quest discuss Facebook's political ad policies and how the company may be adapting them on Quest Means Business (CNNi). Original Airdate: November 8, 2019 Continue Reading →

There’s an article in today’s New York Times with the title, “The Advertising Industry Has a Problem: People Hate Ads.” It says, “the advertising industry faces an ‘existential need for change,’ according to a blunt report published on Monday by the research firm Forrester. Now the agencies must ‘disassemble what remains of their outmoded model’ or risk ‘falling further into irrelevance,’ the report concludes.” Continue Reading →

There are two basic camps in the world of marketing: numbers camp and pretty pictures camp. I live in both camps, and you should too. If you live in the numbers camp, I’m going to confirm what you already know. If you live in the pretty pictures camp, buckle your seatbelt, because this is going to be a fast, bumpy ride. Continue Reading →

According to eMarketer, the U.S. search ad market is expected to grow to $55.17 billion (up 18% YoY). Roughly 73 percent (approx. $40 billion) of that goes to Google. But Amazon is on fire. Its search business is growing fast and it is expected to reach almost 13 percent this year and nearly 16 percent Continue Reading →

Facebook is being pilloried for its unwillingness to remove a paid advertisement by President Trump’s reelection campaign after Facebook was notified by the Biden campaign that the ad contained false statements about Joe Biden and his son. On the surface, this seems simple, and Facebook’s decision not to remove the ad seems wrong. But there is much more to the story. Continue Reading →