You need intimate knowledge of your brand’s audience in every country you serve. Continue Reading →
Advertising & Marketing
Posts about Advertising & Marketing.
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It's okay to use them, but not all the time. Continue Reading →
What happens offline doesn't have to stay offline. Continue Reading →
"I'll do it." Continue Reading →
Get out of your comfort zone! Continue Reading →
The internet changes everything, including advertising. Continue Reading →
Americans are always on the move. Since our nation’s founding, we have roamed our vast country in search of opportunity or a fresh start. In fact, this interactive map from The New York Times shows where people came from as they entered your own state — dating back to 1800. California in the 20th century? A lot of folks from Continue Reading →
Look, I know you love Candy Crush. We all do. But every time I receive this Facebook notification… [Facebook friend] invites you to play Candy Crush Saga. …I think, “Man, what a time sucker that game is.” The super-addictive app and its red, orange and yellow candies steal precious seconds from our day. OK, just another five minutes and then I’m Continue Reading →
One of the best ways to have a successful conversation about programmatic and its associated technologies is to have a set of common terms that everyone understands and agrees upon. Continue Reading →
In today’s increasingly complex and fragmented marketing landscape, a growing number of consumers navigate via both online and offline channels – as well as across devices – on their journey to a purchase or other conversion. While this shift has made it easier for consumers to engage with brands, it has made it extremely difficult for Continue Reading →