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GOOGLE has been quietly preparing for the upcoming wireless auction by using a license from the FCC to operate an advanced wireless test network on its corporate campus. The network is complete with transmission towers and handsets running Android software. Google is also using game-theory specialists to help orchestrate its auction strategy. Potential spectrum bidders Continue Reading →

KEVIN MARTIN is drawing ire from consumers, the cable industry and even his own FCC. Three consumer advocate groups have submitted a filing to the FCC that says Martin’s plan to relax media ownership rules will destroy competition, reduce local news and taint editorial pages. The NCTA has also logged complaints about Martin’s plan to Continue Reading →

BEBO unveiled “Open Media,” a new video service offering free content from Turner, CBS, BBC, MTV and others. Broadcasters will create channels on the system using their own players, which allows them to sell advertising and retain control of the user experience. Bebo will not take any advertising money from in-video spots but will offer Continue Reading →

KEVIN MARTIN is proposing a 75% reduction in the rates that cable operators can charge to lease extra channels. To promote more diverse programming, prices would drop from 40 cents a month per subscriber to 10 cents. The plan will be voted on this month and could be enacted next year. GOOGLE is reportedly in Continue Reading →

NBC has launched NBC Direct, a service that allows consumers to download NBC content. Users can subscribe to shows and have them automatically download when new episodes become available. However, they must watch them within 48 hours of downloading. NBC Direct has some other major drawbacks: it requires a proprietary player, Windows Media 10 and Continue Reading →

The WGA went on strike this past Monday and everyone, from blogger to professional pundit, has been talking about which shows will continue to air, which will stop, when, how — some reports have even taken a shot at why. Sound bites and articles written to scare TV fans into abject despair are both useless Continue Reading →

NBC is in talks to acquire Quarterlife, the “TV-quality” series that debuts this Sunday on MySpace. The pending deal has been spurred by the Writers Guild strike and may bring the show to NBC as early as February. Quarterlife is currently scheduled to run for 36 eight-minute episodes online. Show creator Marshall Herskovitz recently expressed Continue Reading →

AOL has purchased advertising network QUIGO for around $350 million. Quigo sells ads for the sites of ESPN, Forbes, Time Inc. magazines and more. It will become part of the newly formed Platform A division. Time Warner announced its 3Q earnings yesterday, and AOL revenue was down 38% to $1.2 billion. Almost half of that Continue Reading →

FACEBOOK officially unveiled a multi-faceted ad system that taps into user referrals and exploits the site’s “social graph.” The system allows brands to establish company profiles on the network. When a user interacts with a company page, the activity (and a display ad) will be reported virally to that user’s network via news feeds. Beacon Continue Reading →

JEFF BEWKES will replace Richard Parsons as the CEO of Time Warner, effective January 1st. The move comes after months of speculation about Parsons’ future at the company and pressure from Wall Street due to a sagging stock price. Parsons will remain Chairman of Time Warner and said that Bewkes has his “full support” as Continue Reading →