Image created using DALL·E 3 with this prompt: Google’s significant move towards enhancing user privacy, its implications for third-party advertisers, and what it means for the average internet user. With Chrome being the most used browser worldwide, this change marks a pivotal moment in online privacy. Inspired by classic superhero art. Aspect ratio 16:9.

 

Shelly Palmer speaks with Tashanea Whitlow and Robert Moses on Fox 5’s Good Day New York about Google’s significant move towards enhancing user privacy, its implications for third-party advertisers, and what it means for the average internet user. With Chrome being the most used browser worldwide, this change marks a pivotal moment in online privacy.

🔍 Key Points Covered:

  1. Google’s Phase-out of Third-Party Cookies: Exploring the impact of Google’s new tracking protection feature on online activities.
  2. Comparison with Other Browsers: How Chrome’s user base compares to Safari and Firefox in terms of third-party cookie usage.
  3. Understanding Online Tracking: A deep dive into how cookies work and the implications of Google’s policy change.
  4. Privacy and Advertisement: Discussing how the new feature will affect personalized advertising and online privacy.
  5. Google’s Testing Phase: Insights into Google’s strategy to roll out this feature to a select group of users.

Stay Informed: Understanding the changes in online tracking and privacy is crucial. Join us in exploring these developments and what they mean for your daily internet usage.

Original Airdate: December 19, 2023

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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