AI Music Deepfakes Are Here. Now What?

Artificial intelligence has given everyone the ability to easily create audio deepfakes. Now what? Shelly Palmer speaks with Dan Bowens and Tashanea Whitlow on Fox 5’s Good Day New York about artificial intelligence’s capability to mimic the voices of famous artists, such as Britney Spears, and the resulting copyright concerns.

Palmer explains that voice cloning, once a science fiction concept, has become a reality with AI-generated music. Music is algorithmic, and different styles follow specific rules that can be understood and manipulated by AI. With just a few minutes of a person’s voice, AI can now generate a near-perfect replica. This groundbreaking technology, however, has its drawbacks.

The music industry will face significant challenges in copyright and licensing as a result of AI-generated music. Artists’ voices and styles can be mashed up, creating a complex landscape for intellectual property rights. Furthermore, the ability to clone any voice has far-reaching implications beyond the music industry, such as potential fraud through phone calls.

The conversation also touches upon deepfakes, which can manipulate the appearance and speech of public figures, creating a sense of urgency for industries to adapt to these new technologies. Palmer compares the current moment to the impact of Napster on the music industry and emphasizes the need for new copyright laws, methods of exchanging value, and ways to compensate creators in the face of AI-generated content.

The video highlights the importance of discussing these issues now as AI technologies continue to advance and their impact on the music industry and other sectors becomes more pronounced.

Original Airdate: May 2, 2023

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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