Get Ready to Authenticate Yourself

Google has started forced enrollment in its two-factor authentication program (2FA). Google actually calls it “two-step verification” (2SV). I don’t know why. 2SV requires users to input the correct password plus one other form of identification, which can be a code that appears on your smartphone, a USB stick or other physical security key, or an associated code you find in Google’s Authenticator app and enter in a timely manner.

No matter which method you choose (and you will have to choose a method), it is going to be inconvenient for you. The good news is that it will also be inconvenient for hackers. In 2019, reports from Google and Microsoft concluded that 2FA blocks 99.9% of automated attacks.

One not-so-little thing: if you choose to use the Google Authenticator app, make a mental note that when you switch phones, you must export your Authenticator app settings and ensure you import them to you new device; otherwise, you are going to spend days opening support tickets with websites and apps where you’ve opted into 2FA.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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