NFTs and Movies

Zero Contact, a new thriller starring Anthony Hopkins, is set to become the first NFT feature film released on Vuele, which calls itself “the premier direct-to-consumer, feature-length film viewing and distribution platform delivering feature-length films and digital collectible entertainment content as NFTs.”

Said differently, you can now pay a lot more for access to on-demand streaming video content if you purchase an NFT to go with it. This is an interesting business model. I have my doubts.

I like to watch movies on the best possible platform. I like to purchase NFTs based on their collectible value or what I believe to be their future value (sometimes both thresholds are met in a single NFT). I don’t know if these two ideas — consuming a movie and investing in a digital collectible — need to be (or should be) incorporated into a single platform. This is what test and learn is all about.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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