A proposed agreement between Apple and a class-action lawsuit representing U.S. app developers includes a $100 million payout from Apple. The settlement agreement includes the right for developers to contact their users directly via email and offer payment options outside of the App Store. This is a nice win for small devs. But don’t worry: your Apple share price won’t be impacted by the settlement. Small devs will still have to pay hefty fees to sell their wares inside Apple’s ecosystem. This settlement just makes Apple’s terms and conditions a little less painful for small dev shops.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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