Is Google Scared of Social Videos?

Google is testing a new mobile feature that will show Instagram and TikTok videos as search results. So far, this test surfaces a new “Short Videos” carousel, as opposed to including the videos in Google Stories or other areas. Some analysts are saying that Google is trying to “keep you on Google,” as opposed to sending you out of their ecosystem.

Doubtful. Google makes a living by getting you to click on ads. Full stop. All other conditions are secondary. So what’s this about? It could be a posturing gambit to use as a legal defense in the multitude of antitrust lawsuits Google is facing, or it could be that Google has quantified the number of searches it is losing directly to social video platforms and it wants the traffic back. What do you think?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousWonder Woman 1984 Good News & Bad News NextHappy New Year

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.