The Future of Mac

Apple’s new MacBook Pro 13, MacBook Air, and Mac mini look awesome, as awesome as anything I’ve ever seen from Apple. One more thing: don’t buy them… yet.

If you need a “new” 13″ MacBook, there are plenty of “old” MacBooks around guaranteed to work with 100 percent of the stuff that works on 13″ MacBooks. The “old” 13″ MacBooks (even pre-owned and used ones) just took a big price hit, so it is bargain time for those who seek 13″ MacBooks.

The new chip? Super awesome!!! I’m not sure that everything a “pro” user uses will work perfectly on the new silicon, but I don’t know that it won’t. The key concept here: no one really knows how the new Macs will fare with software that was not designed with these new chips in hand.

If you’re a casual user (aka not a power user), shop to your heart’s content. The top of the line 13″ MacBook Pro weighs in at $2,299, plus tax and Apple Care. (You should purchase Apple Care. It’s a sucker purchase unless your Mac breaks, but then you feel like a genius.) Expensive? Of course it is. It’s from the fruit company. Worth it? We’ll see. The value of products from Cupertino is in the eye of the beholder. No matter how much you love the idea of “new,” for today, think “old.”

Author’s note –  This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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