The Media Tech Summit offered plenty of takeaways for the year ahead. Continue Reading →
Marketing
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Our upcoming 7th Annual Media Technology Summit is a conference I would personally like to attend, and I think you will like it too. Continue Reading →
Unlike a traditional VC, accelerator or incubator, startup studios are company builders. Continue Reading →
Unlike a traditional VC, accelerator or incubator, startup studios are company builders. Studios usually build many products simultaneously with shared resources in development, marketing, sales and more. Recent entities that fall loosely under this category is Betaworks, Twitter co-founders’ Obvious Corp and A16Z, which is stocked with teams of marketers, business development execs, recruiters and Continue Reading →
Recent data reflects a truth that is significant and should not be ignored: HR has a really bad branding problem. Continue Reading →
Last week we launched a discussion starter, proposing that the CMO should lead HR (or at the very least have a seat at the table), and the responses have been amazing — ranging from absolute agreement to arguing that we are totally off the mark. This week, we want to look at some data. According to a recent poll, 72% of employees believe that Continue Reading →
Businesses have always had to manage their reputation, and today is no exception. Continue Reading →
Driving demand, engagement and loyalty with customers around the world is more complex than ever. One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication. How can marketers overcome language barriers to excel at delivering all the right content, to all their audiences, in all the languages Continue Reading →
You need intimate knowledge of your brand’s audience in every country you serve. Continue Reading →
What happens offline doesn't have to stay offline. Continue Reading →