Netflix is employing 300 people to maintain and improve its content recommendations, and spending a total of $150 million dollar on recommending movies and TV shows to its members every year, according to the company’s Chief Product Officer Neil Hunt. But the money is paying off for Netflix, as even improving recommendations a little bit could lead to dramatically increased revenue due to smaller churn, Hunt said during a talk he gave earlier this week at the 8th ACM Conference on Recommender Systems. Hunt explained during his talk that Netflix has a very limited window to convince a customer to watch something. The typical user only looks at the Netflix app one or two minutes, he said, and may browse 20 to 50 titles before either choosing something to watch or giving up entirely and doing something else.

Read the full story at Giga OM.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.