Big Data

Big Data

We’ve been hearing a great deal about the power of Big Data over the last couple of years. The hype says that as we gather more data, we will be able to get better answers to business problems, but the data levels we have seen so far could pale in comparison to what happens when we start adding sensors to the world. When everything from jet engines to soft drink vending machines to car seats have sensors in them, we will see an explosion of data the likes of which we’ve never seen before, and everything else that came before will seem, well, small. And the implications of such a world with every device sending in data to a waiting database are difficult to imagine at this point. As Natasha Lomas pointed out in a recent TechCrunch article, Sensors And Sensitivity, one outcome could be that, instead of using devices to deliberately measure our activity in the world, perhaps sensors could pick up our activity and measure it as we move through the world and interact with various sensors -without having a specific device devoted to it.

Read the full story at TechCrunch.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.