For the past year, investor and serial entrepreneur David Tisch has been working with his brother Alan to build an enjoyable way to shop on mobile. On Thursday, that fruits of that labor springs onto the scene. Ladies and gentlemen, behold Spring, the most advanced effort at fashion-focused mobile shopping yet. For all intents and purposes, you could absolutely call spring an Instagram for shopping. But it goes beyond just that to incorporate pieces of a few other favorite apps, including Uber and Tinder. When first signing on to the app, it looks like Instagram dressed up in white. You’re given the opportunity to “follow” brands that you like, and simply scroll through the feed to love items or to buy. When you find an item you want, you can scroll through multiple images Tinder-style, with a description and a price all displayed on the main feed. If you’re still interested, you simply click the buy button and choose your size.

Read the full story at TechCrunch.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.