Snapchat is reportedly in talks with Chinese e-commerce company Alibaba for a financing round that would value the company at a whopping $10 billion, according to a Bloomberg report citing anonymous sources. At this point, nothing should shock the public about messaging APP valuations. With WhatsApp going to Facebook for $19 billion and Facebook reportedly bidding $3 billion on Snapchat last year, the floodgates are open. And yet the idea of three-year old Snapchat now being valued at $10 billion is still a bit staggering. If you consider the number of “snaps” shared daily, its users are far more engaged than Instagram users, but Snapchat at this point still seems like more of a feature than a company. Yes, it has rolled out “stories,” it has started experimenting with collaborative snap stories like that from Electric Daisy Carnival, and it has introduced chat messaging.