Nothing is ever worth buying. There’s always a deal to be had. Everything is overpriced until it becomes obsolete or irrelevant.
Even though summer just started, Black Friday is on my mind. Why? Just about any movie or video game that comes out between now and then will be heavily marked down come the day after Thanksgiving. Do I really need to spend $60 on a video game I may or may not play in the next few months, or can I wait until November and save $30? Am I really going to watch that new release Blu-ray that I loved in the theater sometime soon, or should I save $10 when I’m able to get it for $7 in a couple months?
Or should I just wait a couple more months and play or watch the (inevitable) sequel?
This mantra rings true in the world of hardware, too. Why buy the new iPhone? The next one is just around the corner – and it’ll be better, brighter, faster and lighter, too! Why upgrade to a new laptop? That same model – or a different model with the same specs – will be $100 less in a few months. Or, an even better laptop will be available at that same price.
When will the cycle end?!
Because we live in a tech world where new products are fully spoiled before they’re even announced, we have no time to enjoy the gadgets we have. We’re always looking toward the next release that’ll put our current devices to shame. “Sure, my iPhone 5S is nice, but the iPhone 6 will make this obsolete!”
Don’t get me started about movies. Teasers and trailers and commercials ruin every funny line in a comedy and every big action sequence in a summer blockbuster. Marketers are so eager to keep us two steps ahead that we don’t even have time to get excited. We’re inundated by sensory overload.
All I want is to go back to a time where surprises still existed. The only real “surprise” release we’ve had in recent memory is Beyoncé’s latest album.
Basically, the tech world should be more like Beyoncé.