Seemingly out of nowhere, a major promotional campaign for a “real” hoverboard known as HUVr has launched online on Tuesday. It all began with a pair of bizarre video clips featuring testimonials from celebrities including Tony Hawk, Moby, and Back to the Future’s own Christopher Lloyd. One clip shows Lloyd delivering the HUVr to Hawk, followed by demonstrations that are “completely real” — at least if you believe whoever is behind the mysterious PR push. They’re calling themselves HUVr Corp and claim to have a staff filled with “materials science, electricity & magnetism experts who’ve solved an important part of one of science’s mysteries: the key to antigravity.” Another video attempts to explain how this miraculous feat of technology actually works. Along with the YouTube videos, HUVr has also popped up across social media with accounts on Facebook and Instagram.
Read the full story at The Verge and see the HUVr in action below.