Amid a bevy of Amazon-related announcements surrounding Kindle – some intentional (the arrival of Kindle MatchBook), some not (an updated Kindle Paperwhite leaked) – Amazon has also quietly launched a new storefront focused on Home Automation products, including things like programmable thermostats, smart locks, sensors, video monitors, and more. The new website aims to centralize the now numerous options involving smart home hardware and services under one roof, organizing products into broad, high-level categories, like “Energy Management,” “Entertainment,” and “Monitoring,” which you can then further drill down into via sub-categories like “Lightbulbs” or “security cameras,” “televisions” or “alarms,” and so on. Additionally, Amazon’s Home Automation store is set up to be newbie-friendly with introductory guides to a variety of product categories like door locks, thermostats, and controllers, for example.